
But beneath that wild west exterior beats the heart of a corporate CEO. Joone’s style of cowboy hats, tinted glasses and the occasional gold chain is more in tune with porn’s popular image. “We’re back this year and we’ve seen a lot of demand for our films, even from very mainstream outlets.” “Cannes for a while was really uptight about screening adult material, but that’s changing,” says Joone, the one-name director of “Pirates II” and a founder of Digital Entertainment.

Avn stars shutting down professional#
This sort of adult entertainment, with its professional sets, slick packaging and relatively cringe-free dialogue, doesn’t look too out of place next to the B-movie schlock that accounts for a good portion of the Marche offerings. But ask nicely and you might get a screener for high-end adult features such as Digital Playground’s porn on the high seas epic “Pirates II: Stagnetti’s Revenge” or recent Wicked Pictures’ titles including fantasy thriller “Fallen.” You won’t find Stagliano’s “Big Butt Attack” at Cannes.

Porn, like the Hollywood studios it has always shadowed, has gone corporate. Or Berhard Hofstetter, the discrete former banker who runs German softcore giant TMC Content Group. Or Ben Jelloun, CEO of porn giant Metro Content, whose bespoke outfits and Colgate smile give him the air of the NASDAQ stocktrader he used to be. It’s Armani-clad executives like Steven Hirsch, the head of adult video giant Vivid Entertainment, with his toned physique and graying hair combed back banker style.

Or the slick, “Sopranos”-esque John Stagliano, who pioneered gonzo porn with his “Buttman” franchise. Its public face is not Ron Jeremy, however - that’s the ’70s portly porn legend. Porn never entirely disappeared from the Croisette - there was still the occasional VIP party - but the thrill had gone.
